NFTs and Problems in the Marketplace

REV3AL TECHNOLOGY
6 min readMar 15, 2022

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NFTs and Problems in the Marketplace

Non-fungible tokens (NFTs) are all the rage right now. But what are they, and more importantly, how can you make sure you’re protected? Don’t worry, we are here to break it down for you. We will explore the world of NFTs and discuss the scams and theft users are susceptible to, and how to stay protected from those threats. We will also talk about problems in the marketplace, solutions for those problems, and what to look for to choose the right marketplace.

What are NFTs?

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NFTs are unique digital assets stored on a blockchain. A good way to think of them is like modern-day collectibles. They are bought and sold online and represent digital ownership of real-world objects like artwork, music, videos, and even real estate. These items can only have one official owner at a time. Even though they use the same blockchain technology as cryptocurrencies, they are not a currency.

While the blockchain authenticates ownership, it does not authenticate creation or a person’s right to mint and sell a particular digital asset. Counterfeiters know this, and this problem is one of the most prevalent in the NFT space. Just creating an NFT that certifies an asset is not enough to protect creators and collectors from fraudulent activities. It’s also essential to authenticate the asset.

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In a world where digital assets are becoming more and more prevalent, it is imperative to understand the security risks. NFTs are a prime example of this. Because these smart contracts are unique and irreplaceable, they are a valuable asset on the blockchain. However, they are also vulnerable to theft and fraud.

The nature of digital media makes it easy for thieves to duplicate and disseminate. For example, someone could create an NFT that looks like a valuable piece of art or a rare collectible. But when you try to sell it, you find out that it’s not worth anything. This type of fraud is called “counterfeiting.”

Another danger of NFTs is that they can be used to steal your personal information. Someone could create an NFT that looks like a digital ID card. But when you try to use it, you find out that the person who created it stole your personal information.

The lack of multi-factor authentication is another issue for NFT consumers and merchants. Users must trust traditional contracts or agreements external to the blockchain, or they have to accept the authenticity of the digital asset. This isn’t an ideal situation when dealing with large sums of money.

The evolution of security and protecting yourself

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So how can you protect yourself from these dangers? The best way is to be aware of the risks and avoid them. Here are some tips:

● Do your research before buying or selling an NFT. NFT guru, Gary Vaynerchuk, recommends taking at least a few days and spending 50 hours educating yourself via Google and YouTube before buying an NFT. Start with the simple stuff like “What is an NFT?” Too many people are rushing in the marketplace and it’s not working out. Make sure you understand what you’re buying or selling and why it’s valuable.

● Be careful about the websites you visit and the emails you open. If you don’t know the source, don’t open it. And never connect your wallet to websites you don’t trust.

● Use strong passwords and change them often.

● Don’t share your personal information or talk about crypto and how much you have in your account with ANYONE.

● Install security software like Vault12 on your computer and keep it up to date. This will securely back up the wallet that holds the keys to your NFTs.

The evolution of security has gone from physical measures such as locks and alarms to graphic measures such as watermarks and signatures to digital standards such as passwords and encryption. So far, digital security has been the most effective way to protect ourselves from online threats. But as technology continues to evolve, we can expect even more advances in digital security. We must stay vigilant against new threats and take steps to protect ourselves against them.

Problems in the marketplace

Since the inception of NFTs, there has been a growing number of marketplaces popping up for these digital assets. While some of the platforms have been successful, others have not fared.

One of the biggest problems in the NFT space is that it is difficult to trust the exchanges that are taking place. Many of these marketplaces are centralized, meaning that they hold all the power and can decide which transactions go through and which ones don’t. This creates a lot of unfairness that many users aren’t willing to deal with.

Additionally, many of these marketplaces take a large commission on each transaction, eating into profits. Finally, the user experience on many of these marketplaces is often relatively poor, making it challenging to find what you’re looking for.

Choosing a marketplace

There are a few things to keep in mind when choosing an NFT marketplace.

1) Make sure you trust the exchange. Avoid platforms that require you to pay hefty fees upfront before you can even access their user interface, and be aware of the commission that the marketplace takes on each transaction.

2) Find out if there is a good user experience. You should have access to advanced search functions to access reliable data easily. The platform should also provide visual data and complete information about projects, like the number of NFTs available for purchase.

3) A good NFT marketplace should have a high level of security to protect both creators and buyers. Advanced encryption and identity verification can help prevent fraud.

It’s likely a safe platform if you can find a marketplace with all of these qualities. However, if any of these factors are missing, it may not be worth your time or money. Some examples of top trusted exchanges include OpenSea, Axie Marketplace, Larva Labs/CryptoPunks, Mintable, and Rarible. But always read reviews and stories about the exchange you want to use before diving in.

How Rev3al provides protection

Rev3al Technology uses multiple levels of authentication both on and off the blockchain, as well as self-verification effects to help protect digital assets from being altered, misused, or reused. Think of it as a door with many locks, such as a password, pin, fingerprint, facial recognition, and more. Someone can’t break all the locks at once and steal your digital asset. Or compare it to GIA, the international diamond standard, which etches a unique identifier into the diamond to verify the value and quality. Rev3al’s system is similar and protects artists, creators, and collectors. With Rev3al, you have the opportunity to self-verify the authenticity of your digital assets. This is done through a simple multi-factor process with an easy-to-use interface on the Rev3al platform.

Rev3al brings together both blockchain and non-blockchain technology of verification to incorporate multiple authentication factors in one place to ensure the application of the highest level of protection for your digital assets. In addition, our expertise, combined with that of our strategic partnerships with companies like NFT Tech, Forward, Metaverse, and many more, provides an added layer of digital asset protection. This network gives us technical and strategic support, along with an unsurpassed distribution network. This protects users from even the slightest attempts of unauthorized access or distribution of their digital assets.

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REV3AL TECHNOLOGY
REV3AL TECHNOLOGY

Written by REV3AL TECHNOLOGY

REV3AL Digital Copyright Protection & Anti-Counterfeit Technology protects artists, creators, and owners of Intellectual Property across the digital spectrum.

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